If you could ask your trendy best friend for recommendations on what to do on vacation, wouldn’t you? For many, it’s becoming second nature to begin trip planning by opening ChatGPT, Gemini, or Google's AI Overviews and asking questions the way they'd ask a friend. “Where should I eat tonight?”…
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Travelers arrive at a destination website with different questions, different priorities, and different levels of confidence. Some visitors need help planning group trips, while others want recommendations for single traveler or family activities, accommodations, transportation, or events. In many…
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If it feels like every week brings a new artificial intelligence (AI) tool, a bold claim, or yet another demo promising to “change everything,” you’re not imagining it ... the AI hype cycle is loud and getting louder. Destination marketing organizations…
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The way travelers search for their next getaway is undergoing a seismic shift. For decades, the goal was simple: rank on the first page of Google. If you could get your destination website to appear in those top ten blue links, you were winning. Today, with the rise of artificial intelligence (AI)…
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Adopting artificial intelligence (AI) in a destination marketing organization (DMO) can save teams time, effort, and bandwidth — yet gaining buy-in from cautious executive teams requires a strategic approach. It's crucial to understand and address their concerns while taking steps to demystify AI…
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