New year, new content plan. Even with the best of intentions, we know the blank page of a fresh year can be a little intimidating. Fear not, our latest eBook outlines the top six tourism trends for 2025, helping you shape your content and campaigns to attract more visitors to your destination.

Need some quick inspiration? Let these brief highlights be your guide to creating captivating content in 2025.
 

1. Priceless Escapes: Combatting Overtourism with Destination Dupes

This year, expect more visitors to seek alternatives to overcrowded tourist hotspots. Embracing dupes — less crowded or less expensive ‘twins’ of popular destinations — offers an opportunity to attract tourists to lesser-known destinations.
 

2. Me, Myself, and the Open Road: The Appeal of Solo Travel

You’ve heard of honeymoons and babymoons, but 2025 is shaping up to be the year of the ‘me-moon’ as solo travel continues to gain popularity. Think “main character energy” and curated solo traveller experiences and itineraries.
 

3. Work from Paradise: Unlocking the Power of Workations

Post-pandemic remote and flexible working has prompted a growing trend of ‘workations,’ with more visitors blending work with leisure. Identifying workation locations in your destination offers the opportunity to not only attract visitors, but also potential future residents.
 

4. Nostalgia-cations: Relive the Past, Create New Adventures

Opportunities abound for tourists revisiting destinations from their childhood to relive nostalgic experiences and blend old memories with new activities.
 

5. Nature’s Playground: Discover the Joy of Slow Adventure with Agritourism

Agritourism is set to thrive this year as more visitors look to connect with their food and surroundings. These adventures are slower and more sustainable than conventional travel, letting visitors immerse themselves in nature while learning about (and sampling) local food culture.
 

6. Crowds, Cheers, and Culture: How Visitors Are Following the Fun

If we learned one thing in 2024, it was the power that big-name events (hello Eras Tour) can have in driving global tourism. With the event market industry growing steadily, sporting events, music festivals, and cultural spectacles are set to continue to draw visitors in the year ahead.

What next?

Read our eBook in full for a detailed breakdown of these trends and get more ideas on how you can maximise opportunities and drive visitors to your destination in 2025.

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