On this episode of the Layover Live podcast, hosts sit down with Kristin Delahunt, vice president of destination services at the Atlanta CVB, to explore how the city is preparing to welcome thousands of visitors for the FIFA World Cup 2026.
From leveraging world-class venues and new developments to fostering community engagement and long-term tourism strategies — tune in to hear insights on collaboration, marketing campaigns, and what success looks like for one of the world’s biggest sporting events. You’ll take away tips on expanding these lessons to maximize opportunities during major events.
Tune in for big ideas
- Strategic advantages as a host city: Atlanta, Georgia, was chosen as a FIFA World Cup 2026 host city due to its world-class infrastructure — including the Mercedes-Benz Stadium, more than 13,000 hotel rooms in a walkable district, and Hartsfield-Jackson (the busiest airport in the world). The destination is highly accessible for domestic and international travelers.
- Collaboration is key: The destination relies on a “playbook” approach developed from its experience hosting major events like the Olympics and Super Bowl. This involves deep collaboration among city agencies, destination marketing organizations (DMOs), consulates, and local businesses to ensure safety, logistics, and a positive visitor experience.
- Community engagement matters: Atlanta CVB emphasizes that the World Cup should happen with Atlanta, not to Atlanta. Initiatives include local watch parties in neighborhoods, volunteer programs, and directories to help local businesses benefit from the influx of visitors.
- Marketing beyond the matches: The marketing strategy at play focuses on encouraging visitors to “come early, stay late” and explore the city’s attractions, neighborhoods, and Michelin-recognized dining.
- Long-term impact and legacy: The World Cup serves as a catalyst for nearly $950 million in new developments. These investments aim to boost Atlanta’s appeal for future tourism and conventions.
Millions of fans are heading to the 2026 FIFA World Cup. Are you ready to win their attention? From microsites and marketing campaigns to visitor engagement and performance tracking — we’ve got everything you need to turn game-day traffic into long-term growth.
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