The Act-On difference: hear from Destination Madison about its marketing automation strategies

By Kasey Pooley on Sep. 27, 2024

A view of the Wisconsin State Capitol from the streets of downtown Madison.

Simpleview’s marketing automation services, powered by Act-On, give destination marketing organizations (DMOs) access to best-of-breed lead-to-revenue management tools designed to help marketers use insights from customer behaviors, preferences, and data to intelligently guide email engagement strategies.

DMOs use Act-On to:

Boost awareness of their destination
Generate more qualified leads
Increase local business engagement
Drive greater leisure travel demand

But don’t just take our word for it … Hear what Ashley Pettay, Content Manager at Destination Madison, says about her experience using Act-On and the Simpleview CRM integration.

Video by Jeremy Kasik, videographer

Marketing automation done right.

Act-On saves you time and resources while assuring best practices are used in your marketing campaigns.

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Author

Kasey Pooley

With a knack for witty language and eye-catching copy, Kasey researches, writes, and edits engaging content about destination marketing organizations — creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru, responsible for content creation, design, and posting on all social media platforms.