Today, destination marketing organizations (DMOs) have more access to technology than ever before. And tomorrow, they’ll bear more responsibility than ever before, too.
DMOs are managing more channels, data, vendors, technology, budget demands, and (frankly) more headaches. Not to mention grappling with the fact that artificial intelligence (AI) has fundamentally changed the way industry professionals work, and the way travelers discover and explore destinations.
A common theme we’re experiencing in the industry is the challenge of identifying the right technology that leverages the right data while deploying the right strategy to turn every investment into impact.
Destination Experience Cloud (DXC) is our solution.
Introducing DXC
DXC is a new way to connect the technology, data, and services that power DMOs.
The powerful platform reimagines how the solutions you already depend on work together to support the outcomes that matter most today, tomorrow, and beyond. DXC helps DMOs create greater impact and demonstrate results by bringing curated packages of technology, data, and expertise into a connected ecosystem.
DXC was built around the unique needs of DMOs to offer prescriptive solution packages designed to support a defined path to growth and maturity. It creates opportunities for a deeper strategic partnership through customizable services, expert guidance, and outcome-focused support, giving DMOs a roadmap for achieving their goals.
Experience life in the clouds
DXC is anchored by two purpose-built solution suites — Tourism Cloud and Meetings Cloud — giving DMOs the flexibility to invest in the capabilities that best support their mission today while building toward future success.
What you can do in the clouds:
- Connect technology, data, and services in a unified ecosystem.
- Align investments with measurable outcomes.
- Follow a clear path toward greater organizational maturity.
- Simplify vendor management, purchasing, billing, and renewals.
- Access strategic guidance and customizable services.
- Choose solutions tailored to tourism and meetings objectives.
You shouldn't have to connect the dots between your technology, data, and goals. We do that for you. DXC’s maturity-based packages give us the full understanding of the systems, services, and data you rely on, so we can surface meaningful opportunities, provide guidance tailored to your goals, and help you make smarter decisions faster. It’s a more proactive, personalized experience that helps drive better outcomes.
Why now?
DMOs have never remained still. The travel and tourism industry has continually evolved alongside advances in technology, visitor expectations, and destination accountability.
Take a moment to reflect on the last two decades:
- Websites evolved from digital brochures into sophisticated engagement platforms.
- Spreadsheets became purpose-built CRM systems.
- Digital advertising grew into one of the largest and most strategic investments many organizations make.
- New solutions emerged to support everything from sales and event management to data, reporting, and visitor intelligence.
Most of these advancements have been positive — giving DMOs access to capabilities that previous generations could only imagine. However, more technology doesn't automatically create more impact.
As the industry continues to grow more competitive, destinations face an increasingly important question: How do you know you're investing in the right capabilities, at the right time, to achieve your goals? Can you prove the impact you’re making?
Put DXC to work for you
Better DMO outcomes come from better connections. Instead of asking DMOs to piece together technology, data, services, and strategy on their own, DXC brings them together in one curated, connected ecosystem. You get the tools you need, access to expert guidance, actionable insights, and a clear framework for continuous improvement — all aligned around your unique goals.
At the center of the experience is a dedicated partnership model designed to help you get more value from your investments and make progress faster. Along the way, DXC provides access to industry-leading destination technology, strategic data insights, on-demand services, best practices from leading industry partners, and a roadmap tailored to your stage of growth.
The result is a simpler, more connected way to operate.
