From its booming craft beer scene, award-winning festivals, and an array of unique eateries and shops, Guelph, Ontario, is a city to be savored. Its sparkling rivers and views complement the historic buildings and landmarks on display throughout the city’s core in downtown Guelph.

The Downtown Guelph Business Association wanted its area businesses to polish up their online presence, but because the association lacked in-house expertise, it partnered with Simpleview to create a digital excellence initiative. 

Simpleview’s Digital Influence Report (DIR) is the ideal starting point for destinations looking to upscale the online presentation of member businesses. Using a “report card” format, the report helps destinations understand what they are doing well and highlight areas for improvement across six key areas for each participating partner:

• Google and search platforms
• Websites and webpages
• Facebook and Instagram
• TripAdvisor
• Twitter and YouTube
• Listings platforms

Read the case study to learn more about the program and see the results enjoyed by members of the Downtown Guelph Business Association.