DMOs share the small biz love on TikTok & Instagram

Local small businesses are the heart and soul of destinations. We celebrate them on Small Business Saturday each November, but they’re the unsung heroes 365 days a year. They provide a unique experience to visitors who crave a break from the same-old, same-old, and they’re good for the community, too:

For every dollar spent at a small business, an average of $0.67 stays in the local community
Small businesses donate 250% more than larger businesses to nonprofit and community causes
Small businesses create 64% of new jobs in the U.S.

Destination marketing organizations (DMOs) can help boost small businesses in their destinations by encouraging visitors to spend their valuable tourist dollars locally. Many DMOs use social media shoutouts to reach the masses — we gathered some tasty, tipsy, artsy, and entertaining TikTok and Instagram promos posted by local-loving DMOs to get you inspired.