Local small businesses are the heart and soul of destinations. We celebrate them on Small Business Saturday each November, but they’re the unsung heroes 365 days a year. They provide a unique experience to visitors who crave a break from the same-old, same-old, and they’re good for the community, too:
- For every dollar spent at a small business, an average of $0.67 stays in the local community
- Small businesses donate 250% more than larger businesses to nonprofit and community causes
- Small businesses create 64% of new jobs in the U.S.
Destination marketing organizations (DMOs) can help boost small businesses in their destinations by encouraging visitors to spend their valuable tourist dollars locally. Many DMOs use social media shoutouts to reach the masses — we gathered some tasty, tipsy, artsy, and entertaining TikTok and Instagram promos posted by local-loving DMOs to get you inspired.
Bites & Brunch
Caffeine & Cocktails
Entertainment for All
Dazzling Hidden Gems
Shop Small (Seriously, Do it …)
As the examples show, the sky’s the limit on the creative ways DMOs celebrate their community’s local businesses. How do you plan to feature them in your end-of-year marketing?