Do you feel like your paid media efforts are stuck at a standstill? Do you hear talk of new campaigns but don’t know how they could work for your destination marketing organization (DMO)? You're not alone — and this article is here to help. While Performance Max dominated the paid media…
Read More
Ready to elevate the way you promote your destination but want to ensure you’re aligned with trends? We’ve got you covered. From the broadest ideas to some out-of-the-box thinking, dive into our top 10 strategies and hot paid media tips for your destination marketing organization (DMO). 1. Define…
Read More
Coming up with new and creative ways to outline what to do in destinations across the globe has maximized testing, communication, and collaboration now more than ever. Introducing the latest Google buzzword: Performance Max. Performance Max is a one-stop-shop for paid media, allowing artificial…
Read More
The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
Read More
All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…
Read More
There’s no doubt that paid media has been one of the most disrupted marketing channels during COVID-19. One of the most common questions our team has been asked time and time again during the pandemic is “when should I start advertising again?” While the answer will vary greatly depending on your…
Read More