"For every minute spent organizing, an hour is earned." Ben Franklin Because the tourism industry is in a state of reemergence and adaptation, now is an optimal time to prioritize your organizational strategy for your Simpleview CMS. Using tags and categories according to best practices can…
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In our increasingly global industry, it’s essential for destination marketing organizations (DMOs) to understand that not all visitors to their websites and communities speak the destination’s primary language. In some US destinations, as many as 1 out of every 10 website visitors is…
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After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…
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Without a doubt, it has been and continues to be a tough time for the tourism industry. If anyone had predicted at the end of 2019 that international tourism would see a decline to the tune of a billion fewer arrivals or that the U.S. would suffer a loss of $1.1 trillion in international tourism…
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Although we’re not out of the woods just yet, we feel like we’re on an upward trajectory when it comes to meetings and events. What makes us think that? Well, let’s take a look at the data! Sources: Simpleview Aggregated Meetings Data 2021 Global Meetings and Events Forecast…
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A colleague of mine, Tracy LeGault, once told me never to trust cookies that I couldn’t eat. I chuckled and laughed it off at the time, but today it seems she may have been on to something. For as long as I can remember, we’ve been using cookies to understand consumer behavior better, track…
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Identifying the different types of travelers is an essential step in creating a marketing strategy for destinations. It is crucial to understand travelers' needs and motivations and what factors influence their behavior to provide them with relevant content at the right time. Check out our…
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As more and more people around the world get vaccinated each day, the return of in-person meetings and events seems inevitable. To learn how destinations are preparing for this industry comeback – and how COVID-19 has changed the industry forever – we spoke to three different DMOs across the…
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Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
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It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…
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