The European business events sector is in a moment of profound transformation. Having evolved well beyond their originally intended roles as information hubs, Convention and Visitors Bureaus (CVBs) are now dynamic engines of local economic growth and face escalating expectations from both…
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It’s no secret that digital marketers are navigating uncharted territory in 2026 ... and that artificial intelligence (AI) is steering the ship. For destination marketing organizations (DMOs), this means reevaluating strategies — from search engine optimization (SEO) to performance metrics and…
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Para las Oficinas de Convenciones y Visitantes (CVBs) en toda Europa, la misión es clara: atraer eventos de negocio de alto valor que enriquezcan la economía y comunidad local. Sin embargo, el camino hacia este objetivo a menudo está fragmentado. Los equipos lidian con múltiples sistemas…
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The new year is the time for chance. A chance to tempt new travelers. A chance to book meetings and events. A chance to use new travel technology to make your job easier. If we are afraid of change ... we might miss our chance. As we look ahead to 2026, a new set of traveler priorities is emerging —…
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The travel and tourism industry is full of hidden challenges and unexpected opportunities. The question is: Are you ready to explore them? The key to unlocking your destination’s next big breakthrough is hiding closer than you’d think. At Simpleview Summit 2026, our attendees flip the script, step…
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Join industry experts as they explore the new U.S. Department of Justice (DOJ) rulings for accessibility. This session was designed to help DMOs understand key state government updates and the regulations needed for destinations to meet accessibility standards in the new year. Watch this on-demand…
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To kick off the new year, our Layover Live podcast hosts gathered a group of industry leaders, strategists, and subject matter experts from across Simpleview and Granicus to answer one big question: what will 2026 look like for travel, tourism, and destination marketing? Tune in for big ideas…
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Small but mighty. Few yet fierce. A pint-sized powerhouse. If I just described your venue's team, then it's important to ask yourself: is your website pulling its weight, too? When a team wears the many hats — covering sales, marketing, and operations — the right content management system (CMS) can…
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I recently had the privilege of joining an exceptional group of destination leaders and Certified Tourism Ambassador (CTA) program managers in Scottsdale, Arizona, for the 2025 CTA Summit — a gathering that quietly but powerfully reminded us what the real operating system of tourism looks like:…
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Last month, we published our Revenue Generation eBook, a resource that sets out precisely why — in this very moment — digital monetisation is so relevant to the destination marketing industry. In these challenging times, your destination’s website can be a rich and reliable source of income. For…
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