Stars may fade and the lure of celebrity dull and wane, but certain trends quickly become bonafide classics. As a theme within the wider travel sector, film tourism shows absolutely no sign of slowing down. Indeed, the ideas of film tourism and, most specifically, the concept of set-jetting — that…
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Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Fredericksburg Convention & Visitor Bureau and its Love FBGTX campaign. We all know that love…
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All destination marketing organizations (DMOs) know the importance of getting heads in beds for their hotel partners, but Discover Dunwoody wanted to do more than just list their lodging partners on discoverdunwoody.com. The DMO turned to Book › Direct — Simpleview’s online booking and referral…
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From destinations to hoteliers, new websites filled the end of 2023 and more destinations kicked off the new year with the best content management system (CMS) in the travel industry. Over 30 destination marketing organizations (DMOs) across the world launched new or refreshed digital landscapes to…
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We recently sat down with the team from New Orleans & Company to talk about their recent success with Simpleview + Viator. Since launching the new Viator partner integration within Simpleview CMS in September, the destination marketing organization (DMO) has been able to garner over $85,000 in net…
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Seasonal travel can be tricky; as a destination marketing organization (DMO), you know your usual travel seasons based on hotel bookings and partner reporting, but how do you leverage seasonal imagery to help show visitors and meeting planners when they should visit your destination? SKYNAV and…
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The perfect blend of town and country, Surrey’s contrasts are part of its appeal. Whether you want to explore its famous rolling hills and striking gardens or make the most of its historic towns and villages, the allure of this county is hard to resist. Thanks to Visit Surrey’s newly launched…
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Visit Bergen and Simpleview have a longstanding relationship, a partnership that has spanned 25 years. It’s been a union largely based on continuous collaboration and cooperation but — from Visit Bergen’s perspective — it’s additionally the unparalleled power of the Simpleview DMS that has provided…
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Let's give a round of applause to the following Simpleview clients acknowledged for their award-winning achievements in 2023. Our clients are the best of the best in the tourism industry, and we take pride in supporting their efforts to create exceptional visitor experiences. “I am immensely proud…
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For the last decade, tourism organizations globally have been moving toward a more local, engaged, and citizen-focused model. As we set our sights on regenerative tourism, sustainability, accessibility, and a virtuous visitor economy, the question remains — how do we generate the engagement and…
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