Technology gets outdated, and when it does, tasks often take longer to complete and have a frustrating number of steps that are necessary only because of the outdated technology.
Destination Queenstown found itself in just that position with its 13-year-old proprietary database system, which required multiple management of member details across three platforms that didn’t interface. Talk about extra work!
When shopping around for a replacement CRM and CMS, industry leader Simpleview became the clear preferred solution. Integrating the CMS and CRM resulted in internal efficiencies such as removing double-handling of RFPs and removing listing approval lag time. They gained the ability to track listing views and click-throughs in the CRM, making reporting to members more efficient and a lot easier.