Paid social advertising is a strategic way to build your audience and expand your reach. Using social media ads can help your destination brand not only build a loyal audience, but also leverage its targeting power to promote travel, generate leads and boost meeting sales. Organic reach is no longer enough for DMOs to make an impact on social media; it takes a team with deep insights and an understanding of the nuances of each platform to navigate this ever-changing space.

In addition to ongoing engagement, paid social is one of the best ways to reach potential travelers where they spend the majority of their time online: on social media. Billions of future customers and fans, many planning their next trip, are on social media daily. Engaging and reaching them at every step of the way is crucial to a destination's marketing success. Platforms such as Facebook, Instagram, Snapchat, Pinterest and LinkedIn offer deep targeting, insights and flexibility for any budget. As a member of Facebook Marketing Partners for Agencies, our team can help turn your next social campaign into a success.

The Power of Social

Marketing on Facebook

Two billion people use Facebook every month. This powerful network is a great way to engage potential travelers at every stage of their path to purchase. Ads and pages are designed to capture attention and prompt action across all devices, helping DMOs reach their goals. Additionally, we leverage rich, core audience targeting, custom audiences and lookalikes to grow reach, boost engagement and find the people who want to visit your destination.

Marketing on Instagram

People come to Instagram to be inspired and discover new things in which they’re interested, including content from brands and DMOs. Whether it’s connecting with new travelers or strengthening brand relationships with existing ones, Instagram marketing is a great way to tap into traveler’s passions to create deeper engagement with your brand. Get insights into followers and how they interact with your posts and stories, and use that information to create highly visual experiences that tell your destination’s story through engaging photos, videos and more.

Marketing with Messenger (Chatbots)

Chatbots are all the rage and marketing with Messenger provides the unique ability to have one-on-one conversations with your audience beyond 9:00 a.m. - 5:00 p.m. In fact, nearly 7 out of 10 people in the U.S. say being able to message a business directly helps them feel more confident about the brand. Messenger ads help DMOs simplify the acquisition process by providing direct, conversational ways for people to take action where they already spend their time. With open rates in the 50-80 percent range, DMOs have the power to automatically engage visitors at any time with their content, building a deeper, more meaningful connection.

Snapchat Ads

On average, 203 million people are creating 3.5 billion snaps every day. Snapchat is a great way to meet new travelers and engage with a younger audience that lives on Snapchat. Snapchat is a faster way to stay in touch through messages, pictures and video that give you the ability to easily reach your audience during the awareness, consideration and conversion stages of travel. SnapChat ads are a great way to boost app installs, web traffic, video views and more.

Pinterest Ads

Pinterest offers a range of ways to align your DMO’s business goals, target audience and creative needs to reach potential travelers and build awareness, drive consideration and grow desired actions. Promoted pins, video and more provide deep targeting and are designed to reach millions of people who come to Pinterest every day looking for travel inspiration. When thinking about your next campaign, Pinterest is a great way to reach your top-of-funnel audience.

LinkedIn Ads

Are you on the meeting and sales side of the house trying to reach those elusive meeting planners? If so, LinkedIn ads are a must. Advertising to the world’s largest professional network has its nuances, creating a daunting task for most destination marketers who often wear many hats. Our team of experts can work with you to leverage native ads and sponsored posts to target by job title, company, industry, location and more, pushing meeting planners and groups to reach out to your sales teams. When married with targeted content, CRO and marketing automation, DMOs can take their meeting sales funnel campaigns to the next level. Let us help.