Award-winning destination marketing: how Visit Stillwater’s small team clutched a big win
- 1 minute read
Visit Stillwater, the destination marketing organization (DMO) for Stillwater, Oklahoma, has a big win under its belt: the prestigious “Tourism Organization of the Year” award from the Oklahoma Travel and Tourism Association — and no one is cheering them on quite as loudly as Simpleview. Each year…
Symposium special: rethinking DMO leadership in a new era of alignment and purpose
- 1 minute read
This episode is part two of our special three-part series inspired by the Executive Insights Symposium — a gathering of some of the brightest minds in destination marketing and management. In part one, we unpacked the urgent need for AI governance with Brand USA’s Janette Roush. Catch up here.
Elevating your DMO sales strategy: Communicating what event planners value most
- 3 minute read
As destination marketing organization (DMO) sales professionals, you are the bridge between meeting planners and the unparalleled offerings of your destination. Recent insights from the 2024 Future Partners State of the Meetings Industry survey and the Cvent 2025 Planner Sourcing report shed light…
Technology that delivers results: what the Plover Area CVB says all successful DMOs have in common
- 1 minute read
The number one goal for the Plover Area Convention and Visitors Bureau (CVB) was to create a website that would act as a one-stop shop for anyone planning a trip. Simpleview CRM paired with its content management system (CMS) and partner portal was the perfect fit for the Plover Area CVB. The…
Symposium special: AI governance for DMOs and their leaders
- 1 minute read
I’m excited to introduce a series of new, special editions of the Future of Tourism podcast. These episodes are inspired by dynamic conversations from our first ever Executive Insights Symposium — which took place at Simpleview Summit 2025 this past April. We begin by diving into a topic that has…