The Future of Tourism: The intersection of city, citizen, and tourism as told by Gdańsk
- 2 minute read
Tourism leaders everywhere talk about alignment with residents, but far fewer build the systems that make it real. On this episode of the Future of Tourism podcast, Łukasz Wysocki, CEO of the Gdańsk Tourism Organization, unpacks how the destination rewired tourism to function less like marketing and…
A practical path to the future: How AI can actually make an impact for DMOs
- 2 minute read
If it feels like every week brings a new artificial intelligence (AI) tool, a bold claim, or yet another demo promising to “change everything,” you’re not imagining it ... the AI hype cycle is loud and getting louder. Destination marketing organizations…
It’s time to view your venue as a destination: Why the line between the two has never been thinner
- 4 minute read
The line between destinations and venues is becoming blurred, giving both sides an opportunity to rethink how they operate, market, and collaborate. Venues are increasingly functioning like micro-destinations as visitor expectations evolve and the demand for immersive, memorable experiences…
Bringing data + marketing together: Takeaways from Destinations International’s MarCom Summit
- 3 minute read
At Destinations International’s MarCom Summit, we had the privilege of chatting with Andrea Robyns, marketing technology director at Experience Grand Rapids, about a recent project that blended something destination marketing organizations (DMOs) don’t always see working hand‑in‑hand: creative…
Spring has sprung! Here’s a 12-step to-do list for DMOs with a cluttered CRM
- 5 minute read
Spring cleaning isn’t just for closets and kitchen cabinets — it’s also the perfect time to refresh your customer relationship management (CRM) platform. For destination marketing organizations (DMOs), a seasonal CRM clean‑up pays off all year long by improving reporting accuracy, strengthening…