The CRM Sports Sales Group is a sports-specific module within Simpleview CRM, designed for destinations that actively pursue sporting events. It serves as the system of record for sports tourism opportunities — helping teams manage workflows, stay aligned, and maintain a trusted view of progress and outcomes.
Get in touchA playbook for sports sales teams
Sports tourism offers DMOs the opportunity to lead high-impact, high-value programs that span multiple venues, partners, and internal teams. With the right approach, these programs can scale smoothly — resulting in stronger collaboration, faster decision-making, and sports tourism programs that are built to grow.
When supported effectively, teams benefit from:
- Workflows purpose-built for sports, not retrofitted from other programs.
- Keeping internal stakeholders informed with clear, real-time visibility into plans and progress.
- Working from a single source of truth, with information seamlessly connected across tools and partners.
The CRM + Playeasy Integration
Simpleview CRM is strategically integrated with Playeasy, the largest digital network in the sports tourism industry. Sports opportunities identified in Playeasy are seamlessly managed in the CRM — supporting coordination, services, and reporting.
Learn moreScore big with the Sports Sales Group
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Details about events are housed in a CRM structure designed specifically for sports tourism — with sports-specific records that reflect how these events are pursued, coordinated, and won. -
Sales and services stay aligned as work progresses without relying on spreadsheets or disparate platforms to manage collaboration. -
Sports-specific reporting and data fields give teams a consistent, trusted view of what’s happening.


Crowd-pleasing outcomes
- Less time explaining or reconciling sports activity
- Fewer dropped balls between Sales and Services
- Clearer visibility into sports opportunities and status
- A scalable foundation for sports tourism over time
Give sports a seat in the CRM.
Learn how the Sports Sales Group can support your sports tourism program and fit into Simpleview CRM.
Request a demo