Optimize and Engage
Marketing automation enables DMOs to automate email communications and key processes for better lead nurturing, lead scoring, targeted messaging and social engagement. With Act-On, DMOs can drive better business outcomes and see higher customer lifetime value. Act-On’s expansive tool suite helps DMOs of all sizes orchestrate coordinated marketing programs to deliver more qualified sales leads, personalize and automate messaging to customers, optimize resources and improve results.
CRM Integration
Act-On's integration with the Simpleview CRM only increases efficiencies for destination marketing organizations (DMOs), enabling all contact information, histories and a now comprehensive understanding of each lead and contact to live in one place—your CRM—for the entire DMO team to reference more efficiently.
Email Marketing
Intuitive, powerful and robust, our email engine lets you control every aspect of your campaigns, from setting send times in the recipient’s time zone, to using A/B split testing to determine which email is delivering the results you want. Act-On's deliverability tools include email fatigue suppression level settings.
Automated Programs
Use drag-and-drop tools to set up drip and nurture campaigns that automatically run at the right cadence and frequency. Determine your own entrance and exit criteria and monitor results in real-time in a highly visual display. Create onboarding programs, loyalty programs, trigger emails and thank you pages.