No stranger to innovative and well-executed marketing strategies, Irving Convention & Visitors Bureau (CVB) looked to Simpleview digital services to complete not one, but four award-winning campaigns — two of them now boasting silver Davey Awards.
Meet the Award-Winning Campaigns
“Staycation” was created to position Irving, Texas, as an enticing destination for short getaways and staycations for nearby leisure travelers. Collaborating with local hotel partners, exclusive deals and packages were created to incentivize bookings. The approach prioritized delivering relevant content to drive traffic to the campaign landing page, where visitors were encouraged to explore and book available hotel options.
The “12 Days of Holiday Giveaways” campaign was created to spread holiday cheer with special seasonal offerings of local experiences — like cozy hotel stays, holiday show tickets, dining certificates, and special events. Participants had to subscribe to Irving CVB’s e-newsletter to enter the contest. One winner was selected each day by a random drawing; 41 partners participated in the “12 Days of Holiday Giveaways,” and prizes ranged in value from $450 to $7,200.
Challenges
The challenges around the two campaigns consisted of what every CVB faces: budget and an extra set of skilled hands. Irving CVB teamed up with its Simpleview digital strategist and began looking at tactics and strategic optimizations that could set them apart in the competitive market.
Solutions
Simpleview digital services, including paid media, search engine optimization (SEO), conversion rate optimization (CRO), content creation, and marketing automation were implemented to boost overall campaign effectiveness.

With Simpleview, you're not just hiring experts in digital marketing — you’re partnering with specialists who understand destinations inside and out, from strategy to execution."
"Staycation"
The integrated digital campaign focused on leveraging creative ad assets and a dynamic landing page to captivate the target audience. A seasonal approach was adopted with fresh imagery and messaging to keep the campaign relevant and engaging. Sub-categories by month — such as romance interests in February — allowed for tailored content to varying preferences.
The landing page served as a gateway to explore hotel options and make bookings, with regular updates on enticing deals to prompt immediate action. Leveraging avenues like Performance Max (PMax), paid social, and search advertising further amplified reach and engagement, prioritizing hotel deals and bookings to drive conversions.
Simpleview's tech stack and services helped our marketing team bring everything together seamlessly. From concept to launch, they delivered the full package that helped lead to our award-winning campaign."

12 Days of Holiday Giveaways
The “12 Days of Holiday Giveaways” landing page featured call-out tiles linking to child pages that promoted each day’s special package and contest entry. A banner was added to the CVB’s website homepage with a clear, compelling CTA to enter to win that encouraged continued participation and engagement throughout the giveaway’s duration. A paid social campaign on Facebook and Instagram garnered further interest of the destination’s loyal following with fun, seasonal content.
Results
The success of the campaigns speaks for itself (for complete results, download the case study):
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