Airs Tuesday, November 6 at 11AM PST / 2PM EST We have many personalities here at Simpleview, both in terms of products and people. Despite these personalities, our people and products work together in an integrated fashion, like a well-oiled machine. Whether you have a couple of our services or…
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Change can be difficult. And if you’re a destination marketer, you know this all too well. The frenetic pace of technology and marketing’s shift from traditional to digital media has demanded change in how DMOs market to visitors, meeting planners, and others. Television, print, and radio have been…
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I used to work in the Gowanus neighborhood of Brooklyn, down the street from a store that advertised itself as a Superhero Supply Company. Along with capes and bottled superpowers like flight and invisibility, they sold secret identities. There was Andrew Larson, a high school sophomore from La…
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Here on the paid media team, we are constantly looking for ways to maximize performance on our paid search and paid social campaigns. However, choosing which metrics to optimize for can sometimes seem overwhelming, and often DMOs and CVBs still use outdated vanity metrics to gauge success in PPC…
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Google Max Daily Budget Can Now Overspend by 100% By now you've probably heard about the updates Google recently made to daily budgets in Adwords by allowing campaigns to automatically spend as much as twice their daily budget. By now you've also probably felt the effects of that change. If you have…
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SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…
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The debate over the proper utilization of branded and non-branded keywords has been rehashed in digital marketing meetings for eternity (ok, maybe not that long). There are two sides: those who argue non-branded terms will perform badly no matter what, and those who argue poorly performing…
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SITUATION The Daytona Beach Area Convention and Visitors Bureau (CVB) began utilizing Simpleview's Pay-Per-Click (PPC) Campaign Management services in October 2014. Prior to this time, the CVB had been handling these efforts in-house, which presented some growth and optimization challenges in the…
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Hello friends! 2016 was an eventful year! But do I really need to tell you that? So much has happened in the travel marketing space. Google made several changes that made having a solid SEO and paid search strategy more important than ever. We've seen updates to organic search results, the removal of…
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As we’ve come to expect, the web has transformed the way businesses market, consumers search, and customers convert. The transformation will not plateau any time soon. Industries are coming into their own by discovering the unique way their target audience is interacting with their brand online. The…
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