Case Study: App Downloads

SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…

Read More

Case Study: Pay-Per-Click

SITUATION The Daytona Beach Area Convention and Visitors Bureau (CVB) began utilizing Simpleview's Pay-Per-Click (PPC) Campaign Management services in October 2014. Prior to this time, the CVB had been handling these efforts in-house, which presented some growth and optimization challenges in the…

Read More

Our New Year's Resolution…

Hello friends! 2016 was an eventful year! But do I really need to tell you that? So much has happened in the travel marketing space. Google made several changes that made having a solid SEO and paid search strategy more important than ever. We've seen updates to organic search results, the removal of…

Read More