The battle of the brands: branded vs. non-branded keywords

Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…

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Case Study: App Downloads

SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…

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Case Study: Pay-Per-Click

SITUATION The Daytona Beach Area Convention and Visitors Bureau (CVB) began utilizing Simpleview's Pay-Per-Click (PPC) Campaign Management services in October 2014. Prior to this time, the CVB had been handling these efforts in-house, which presented some growth and optimization challenges in the…

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