Earlier this year, destination marketing organizations (DMOs) found themselves in a difficult situation as a result of the COVID-19 pandemic. Usually, DMOs exist to drive business and leisure travelers to their destinations. But with bans on non-essential travel in place, many DMOs were left asking…
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Google recently announced they would be handing out $340 million in ad credits to small- and medium-sized businesses to help them mitigate the impacts of COVID-19. While there’s no word yet on how much the credit will be (it’s supposed to vary from business to business based on location and past…
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Airs Tuesday, November 6 at 11AM PST / 2PM EST We have many personalities here at Simpleview, both in terms of products and people. Despite these personalities, our people and products work together in an integrated fashion, like a well-oiled machine. Whether you have a couple of our services or…
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Change can be difficult. And if you’re a destination marketer, you know this all too well. The frenetic pace of technology and marketing’s shift from traditional to digital media has demanded change in how DMOs market to visitors, meeting planners, and others. Television, print, and radio have been…
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I used to work in the Gowanus neighborhood of Brooklyn, down the street from a store that advertised itself as a Superhero Supply Company. Along with capes and bottled superpowers like flight and invisibility, they sold secret identities. There was Andrew Larson, a high school sophomore from La…
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Here on the paid media team, we are constantly looking for ways to maximize performance on our paid search and paid social campaigns. However, choosing which metrics to optimize for can sometimes seem overwhelming, and often DMOs and CVBs still use outdated vanity metrics to gauge success in PPC…
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Google Max Daily Budget Can Now Overspend by 100% By now you've probably heard about the updates Google recently made to daily budgets in Adwords by allowing campaigns to automatically spend as much as twice their daily budget. By now you've also probably felt the effects of that change. If you have…
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SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…
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The debate over the proper utilization of branded and non-branded keywords has been rehashed in digital marketing meetings for eternity (ok, maybe not that long). There are two sides: those who argue non-branded terms will perform badly no matter what, and those who argue poorly performing…
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SITUATION The Daytona Beach Area Convention and Visitors Bureau (CVB) began utilizing Simpleview's Pay-Per-Click (PPC) Campaign Management services in October 2014. Prior to this time, the CVB had been handling these efforts in-house, which presented some growth and optimization challenges in the…
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