Google Marketing Live 2018

A couple of weeks ago, Jason Swick, Vice President of Digital Marketing, and I had the opportunity to attend Google Marketing Live. Over 2,000 digital marketers from around the world attended this three-day event held at the San Jose Convention Center. We heard about new products, upcoming betas…

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City v. Metro in Google Analytics: What’s the Difference?

We are surrounded by words in the English language that mean the same thing. Browsing through a thesaurus, you can find synonyms for just about any word out there. Yet, often the synonyms, many of which have nuanced definitions that depend upon the context in which they are used, can change the…

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This Week's SEM GEMS

Welcome to our brand new bi-weekly blog series, "This Week’s SEM GEMS" (Google, Engines, Marketing, and Search). Each post will cover news from all over the web as it relates to Search Engine Marketing (SEM) and will help connect the information to the travel and tourism industry. Here are a few of…

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