Untouched, unhurried and unbelievably beautiful is how the new visitislesofscilly.com site describes the Isles of Scilly. Nestled off the coast of Cornwall, the islands offer a unique beauty that is hard to find elsewhere.
When the previous site launched in 2017, it received outstanding praise from the wider tourism industry for setting a new standard in digital DMO platforms. As we began planning the new site, we aimed to achieve a similar impact. Ultimately, we elevated the digital experience, achieving an engaging design, seamless booking, and member-centric innovation."
- Amanda Bond, Head of Marketing for Visit Isles of Scilly
The Visit Isles of Scilly team took on feedback from its members to develop a new website that fully embraces digital excellence, with cutting-edge marketing technology. Built using Simpleview CMS, the site includes intuitive features and booking tools, engaging animations to enhance scroll time, and improved calls to action to make planning a trip to Scilly easier than ever.
The site design has been updated to better reflect the destination, targeting younger, first-time visitors to explore the islands’ incredible beauty.
Amanda continued: “Our thanks go to Simpleview for meeting all our needs with patience, kindness, and exceptional expertise; to our directors for insights and advice; to our funding partners and Visit Cornwall for making this a reality; and finally, to the dedicated team at Visit Isles of Scilly.”
We are delighted and extremely proud to have continued our partnership with Visit Isles of Scilly to build and launch the new website. The previous site launch had such a tremendous impact in the DMO world, we were excited to meet and exceed that high bar once again — and I believe we have delivered.
The new Visit Isles of Scilly website truly reflects the incredible beauty of the islands. It has some great functionality for the user to scroll and plan their ideal holiday, but with the feeling of space and room to breathe as they do so. The website also has many familiar features like user-generated content from Crowdriff and online booking for accommodation, all complimented by stunning imagery and videos.
We believe this is another website where Visit Isles of Scilly and Simpleview have raised the bar and we are excited to continue our great partnership promoting the islands, together."
- Matt Bassett, Senior Account Manager for Simpleview
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