Simpleview Summit 2025 will feature insightful keynote presentations and an exciting roster of destination marketing organization (DMO) professionals from around the world, ready to show off first-hand examples of how they succeed in the industry.
Whether your focus is on maximizing travel tech, destination branding, community collaboration, artificial intelligence (AI), or CRM Apex — there’s something for everyone and enough golden ideas to go around.
Here’s a closer look at the groovy guest speakers and their sessions for this year’s industry-leading conference.
Presentations By Your “Piers” 🌉
“A Locals-First Approach to Destination Rebranding” with Kelly Fitzpatrick, Peggy Williams-Smith, and Dustin Johnson
Join fellow DMO experts as they share insights from their recent organization-wide rebranding efforts that prioritized a local-first approach. Learn why looking inward can drive success and how this strategy can help strengthen your destination’s identity and resonate more deeply with both residents and visitors. Get inspired by real-world examples and discover how a local-first mindset can shape your next rebranding effort.
"Game-Changing Sports Tourism Insights” with Laura Argenbright, Michelle Russ, and Stacie Wingfield
Destinations are just as vital to sports as the players on your fantasy teams and in your brackets … come see how yours can become the MVP. Learn from a panel of fellow DMO experts about how innovative partnerships, cutting-edge technology, and strategies like co-branded campaigns and sweepstakes are reshaping sports marketing and driving sales. Walk away with practical tips to elevate your destination’s sports tourism efforts.
"Beyond the Curve: Alberta’s Moneyball Strategy to Transform Tourism Development” with Jon Mamela
The Canadian province of Alberta is pursuing an ambitious plan to double its tourism expenditure to $25 billion by 2035 through its Marketing/Access/Place (MAP) strategy. By redistributing visitor flows beyond hotspots, the destination fosters sustainable growth, economic development, and year-round tourism across 10 high-potential areas. Learn how data-driven insights, community-led plans, and digital tools supported by Simpleview are driving Alberta’s rapid rebound and enhancing its global competitiveness.
"Sharing the Secrets to Website Conversions: The Largest-Ever DMO Website Study” with David Reichbach and Jason Swick
Join us for an exclusive look at the largest-ever DMO website conversion study — a groundbreaking collaboration between Simpleview, Miles Partnership, and Future Partners. This session will reveal key findings on how website elements and visitor behaviors drive real-world visitation, offering actionable insights on boosting conversions. Discover the most effective features to enhance your site’s impact and get a sneak peek at early results from this pioneering research.
“From Transactions to Transformations: Building Stronger Tourism Relationships” with Chandler Bish, Olivia Karp, Julie Dalrymple, and Kristen McGovern
Explore how diversifying communication strategies can take your membership and partnership programs from transactional to transformational. Learn innovative approaches from fellow DMOs to strengthen partner participation, enhance collaboration, and create a more user-friendly experience for your destination and its members and visitors. We'll cover how combining social media, innovative meeting styles, and community-driven events can help foster deeper connections and support local business growth. This session will highlight community-driven programs, seasonal campaigns, amenity inclusion, and micro-sites for major events and initiatives — demonstrating how integrated platforms like Eventsforce and Act-On can help streamline communication.
“Layover Live Presents: Exploring AI's Potential to Transform Travel, Tourism, and Destination Marketing” with Jason Swick, Sandee Jordan, David Reichbach, Michaela Botts, and Andrew McCauley
Explore how AI is reshaping the travel industry — from creating personalized visitor experiences to transforming destination research and planning. This engaging panel discussion will uncover the practical applications of AI tools like ChatGPT for updating content, optimizing SEO, enhancing customer engagement, and generating dynamic, interactive features. Dive into data-driven decision-making, ethical considerations, and real-world insights on how travelers are integrating AI into their journey planning.
Bonus! The Ins and Outs of CRM Apex
We’re offering an exclusive deep dive into the new CRM Apex platform, highlighting its game-changing features and functionalities. Attend a variety of sessions, designed by our experts to provide the knowledge and insights your DMO needs to stay ahead of the curve:
- CRM Apex: Revolutionizing Productivity & Workflows — Explore how standout features and upgrades elevate your productivity, simplify your workflows, and streamline daily tasks.
- CRM Apex: Lessons & Successes from Trailblazers — Discover firsthand experiences, initial successes, and the new features driving results for early adopters.
- CRM Apex: Essentials for Accounts & Contacts — Learn about the fundamental features of managing accounts and contacts in CRM Apex.
- CRM Apex: A Powerful Partnership for Seamless CMS Listings — See how CRM Apex and Simpleview CMS work together to deliver a streamlined, end-to-end solution for managing listings.
- CRM Apex: Events and Offers — This presentation will dive into how CRM Apex streamlines the management of events and offers, building on the previous session, “CRM Apex: A Powerful Partnership for Seamless CMS Listings.”
- CRM Apex: Unlocking Insights with Data Inquiries & Reporting — Join our data experts to explore the powerful capabilities of the CRM Apex Inquiries module.
- CRM Apex: Shaping the Future of CRM Functionality — Get an exclusive look into how CRM Apex helps you maximize flexibility and value.
