If you’ve performed a search on Google over the past few months (really, who hasn’t?), you’ve likely seen the overviews generated by artificial intelligence (AI). It’s the latest area infused with AI during the mad dash to leverage the latest tech — and it hasn’t been without its challenges. How…
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Manitowoc, Wisconsin, had a hefty task at hand — establishing a fairly new destination marketing organization (DMO). Visit Manitowoc was emerging as a DMO and the small team wanted to help reimagine the community and its online presence. A unique, eye-catching website was needed to set Visit…
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Do you feel like your paid media efforts are stuck at a standstill? Do you hear talk of new campaigns but don’t know how they could work for your destination marketing organization (DMO)? You're not alone — and this article is here to help. While Performance Max dominated the paid media…
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Chances are you’ve seen plenty of blogs and videos on what to expect from Google Analytics 4 (GA4), but more than likely you now want to learn how to use GA4. If so, consider this blog your best friend. Here are some hot topic questions it will cover: What is GA4? What do the new metrics mean and…
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Ready to elevate the way you promote your destination but want to ensure you’re aligned with trends? We’ve got you covered. From the broadest ideas to some out-of-the-box thinking, dive into our top 10 strategies and hot paid media tips for your destination marketing organization (DMO). 1. Define…
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I’m sure you’ve heard that Google released an update to its guide to Google Search ranking systems; Search Engine Optimization (SEO) experts are buzzing about page experience elements being removed from the list of ranking systems and how that might affect current strategies used to optimize…
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Simpleview is pleased to announce the upgrade of its SEO offerings. The new search engine optimization (SEO) package provides clients with an expanded range of services, including developing captivating written content and comprehensive strategy, testing, and optimization. These enhancements…
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It’s no secret that the internet has become the greatest resource for destination marketing organizations (DMOs) to market themselves to visitors. And while Simpleview’s best-in-class CMS is the most trusted and robust in the industry, our digital marketing services have empowered DMOs to keep their…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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Simpleview’s newly-released State of SEO digs deep into industry-specific keyword opportunities, content creation, the SERP features, and so much more — all from a travel and tourism industry perspective. And, yes, there is a fulsome discussion on Google Analytics 4 (GA4) and what steps to take to…
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