Any SEO will tell you that the content underneath the SEO techniques has become ever more critical over the past decade. This is by (Google's) design: ultimately, a good search engine algorithm seeks to understand and rate content the same way that a human mind would, and the major players in the…
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When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…
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With all that is going on it can be challenging for destination marketers to understand how their visitors behavior and needs have evolved. In addition to some of the recent data we’ve shared, Google Trends is an excellent resource to help you determine what people are searching for—and what they…
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Even casual Google users have probably noticed how much the Search Engine Results Pages (SERP) have changed over the past couple of decades. The iconic blue link, green URL and black description text have gone from the only thing in the search results to the most basic thing, with a lot of other…
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There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimize now means you don’t have to fight for your spot back into search engine rankings in the future. Similar to the stock…
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A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…
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