David Peacock is a distinguished leader in the global tourism industry, known for his innovative approach to developing sustainable destination management networks, enhancing stakeholder competencies, and contributing to future-proofing initiatives — like CityCNA’s VivaCITY. With over a decade of executive experience, his career is marked by a consistent focus on innovation, collaboration, and strategic thinking. As Senior Advisor for the Future Tourism Group at Simpleview, a Granicus company, and a member of various committees and councils for Destinations International — Peacock spearheads initiatives to prioritize and respond to the evolving dynamics of the tourism industry.