As COVID-19 restrictions begin to relax at different rates across the world, we are seeing a wave of varying degrees of travel interest returning as well. For most of these regions, this is falling in line with changes in restrictions, which has resulted in areas like the southeast and western…
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Over the last few months during the COVID-19 shutdown, there have been a lot of questions that have come up with our CRM analyst team regarding how to work within the system to engage stakeholders. We recently hosted a webinar to share more detailed information about some of the most commonly…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Over the past 40 years Longwoods International has…
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States are loosening restrictions and businesses are starting to open their doors. This is a sign that it’s time for DMOs to begin pivoting their communications toward economic recovery. According to a recent Destination Analyst survey, 32% of respondents feel comfortable going out to engage in…
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Brand assets are some of your most valuable marketing tools. From images to videos, logos to documents, these files represent your destination in all of your marketing efforts. Over the years, it can be easy for these assets to accumulate and get a little out of control. It’s easy to lose track of…
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Every week, the Simpleview Digital Marketing team sits down with our clients and other travel industry experts to dive deep on actionable insights and stories from destinations around the world. From SEO to social media, conversion optimization to marketing automation—there’s no digital marketing…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. My guest this week is a tourism development specialist…
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We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…
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As economic indicators improve and government shelter-in-place restrictions shift, there are signs pointing toward a new phase of recovery for travel and tourism. And with consumer sentiments toward travel gradually changing, it’s becoming more clear that travel and tourism’s recovery will unfold in…
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As we approach Memorial Day weekend, some travelers are beginning to grow more eager to take advantage of lifted restrictions and step out into the world a bit. Travel intent indicators like this are promising for destination marketers, but we also understand that travel will return in waves around…
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