Google recently announced they would be handing out $340 million in ad credits to small- and medium-sized businesses to help them mitigate the impacts of COVID-19. While there’s no word yet on how much the credit will be (it’s supposed to vary from business to business based on location and past…
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We continue to see destination marketing organizations (DMOs) ramping up their creativity to prepare for recovery at the other side of this pandemic. Specifically, many DMO websites are adding community resources, businesses updates with regard to closures and changes in hours, and event listings…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Rodney Payne, CEO of DestinationThink, keeps a quote…
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Millions tuned in last year to watch Lexington’s delightfully soothing “NeighSMR” video. Now they’re rolling with the times to deliver the horse content we need in our lives—via Zoom. It’s just one of the many recent examples from VisitLEX, a destination that stands out as the ultimate case study in…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. What can I say about Greg Oates? I could say that he’s…
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With all that is going on it can be challenging for destination marketers to understand how their visitors behavior and needs have evolved. In addition to some of the recent data we’ve shared, Google Trends is an excellent resource to help you determine what people are searching for—and what they…
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As destinations worldwide refine their strategy in light of the ongoing pandemic, Simpleview recently shared a new data resource to examine traffic trends, informed by website traffic data from over 200 DMO websites. On this week’s Layover Live, I spoke with our director of digital strategy, Aaron…
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These days, most of us have a lot more free time on our hands. (I know I do!) If you’re an #emailgeek like me and you’re having trouble disconnecting from your work during this period of work from home, I’m here to help. I figured I’d put together a list of some of my favorite email resources to…
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This content was originally featured in the webinar, “ICCA & Simpleview Global Conversations: How Covid-19 Changes Organizers’ Needs and Partner Relationships” Respected meeting organizers Lisa Astorga, director of meetings for the International Society on Thrombosis and Haemostais and Gregg H…
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For more than a decade, Simpeview has partnered with Barberstock, an industry-specific Digital Asset Management (DAM) solution, enabling DMOs to have more efficiency in their content marketing efforts. In late 2017, Simpleview acquired Barbestock and added their team to the Simpleview family, and in…
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