Customer Relationship Management (CRM)

CRM Dashboard"Customer relationship management" (CRM) only scratches the surface of our web-based destination management system that combines meetings sales, industry partner management, consumer marketing, forecasting, business analysis, reporting and more.

We created the system specifically for travel and tourism - advised by DMO professionals and based on the way DMOs work - to improve every aspect of destination sales, marketing and reporting through:

  • Sharing information within the DMO and with industry partners and stakeholders
  • Making it easy to access and filter information for reports and forecasting
  • Building in simple tools for communications, workflow and productivity

As a result, simpleview CRM enables shorter response times, higher productivity, enhanced partner and customer relations, lower operational costs and increased sales and visits.

CRM from Every Angle

Because a DMO has many departments and customers, simpleview CRM includes tools for:

  • Meetings sales and service
  • Members and industry partners
  • Group tour sales and service
  • Leisure marketing and visitor services
  • Advertising and visitor or planner guides
  • Media, sports and film

simpleview CRM Highlights

  • Web-based - anywhere access + no installs or manual updates
  • Modules for every aspect of a DMO in one system
  • Accurate forecasting and real-time performance metrics
  • Allows non-technical staff to create standard or custom reports in minutes
  • Centralizes data and assets for website, proposals, guides and special offers
  • Prominent partner integrations: Newmarket International, Distribion and more

System & Interface Features

  • Dashboards with real-time metrics and lead tracking
  • Integration with simpleview CMS or third-party CMS
  • Simple text-box and drop-down forms throughout
  • Traces and alerts for managing workflow, leads and referrals
  • Unlimited fields and customizations
  • Tools for distributing leads, referrals, tasks, etc. by email, fax and extranet
  • Standard and custom reports + scheduled automatic reports and distribution
  • Password-protected access and granular permissions levels