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Playeasy

The primary goal of the partnership is to leverage the companies’ respective strengths to create a comprehensive sports tourism solution that is technology-driven, with a powerful integration between the Simpleview and Playeasy tech stacks. Both companies have expressed their dedication to strategically aligning and empowering the sports market by joining respective thought leadership in DMOs and sports tourism to drive success.

• Bringing more sporting events and event data to destinations with a powerful “lead connector” that enables Playeasy users to sync leads to Simpleview CRM
• Measuring economic impact by either calculating estimated economic impact or enabling users to leverage the Event Impact Calculator (EIC) sports module
• A single sign-on experience — allowing users to access both platforms with a single set of credentials, enhancing overall convenience