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Digital Influence Report

The Digital Influence Report provides a framework that enables destination organizations to make a broad impact on destination branding while providing valuable tools and resources to help their partners represent themselves well online and interact with their customers.

We create a custom implementation plan to put insights into action. Who implements the plan? You’ve got options. Keep it local or hire us to work with your partners — in either case, achievable “homework” assignments enable your partners to learn what it takes to improve their online presence. Each participating partner and the destination as a whole will see their report card “scores” improve incrementally.

  • Increase your partner engagement
  • Upscale your destination's digital footprint
  • Improve your distributed online brand
  • Turn insights into action
Marty Williams headshot

The program is quite literally a revelation — it shines a light on the work that so many of us are doing and shows us how to do it better. With DIR, businesses can tweak, focus, and reposition their digital output to improve results significantly. No more “dancing in the dark” and
hoping for the best. It helps us work smarter by constructing a plan based on the particular goals of individual businesses. Put me down as impressed.”

Marty Williams, Executive Director Downtown Guelph Business Association