Simpleview had a busy year collaborating with dozens of destination marketing organizations (DMOs) in 2024. From website redesigns to visual identity refreshments, there’s much to celebrate!
If you ask anyone at Simpleview, they’d say they feel lucky to do what they do and deeply value the clients they get to do it for. That’s why we decided to feature some of our favorite work from the past year in this year-wrapped article, where dreams were brought to life by the creative services team.
New Orleans, Louisiana
In between launching a new brand and preparing to host Superbowl LIX in 2025, the team at New Orleans & Company worked hard to create new content they couldn’t wait to feature on a shiny new website. An important requirement for the site was to be able to repurpose editorial and social media content to draw in culture seekers. A mobile-first approach, optimized user experience (UX), and custom collections and landing pages for events set the stage for the convention and visitors bureau’s (CVB) new content to shine.
The best part of this project was the trust the team at New Orleans & Company had for us to represent the new brand and iconic destination on the web. There is always pressure to make sure you meet a client’s expectations, so to hear we accomplished that, and the team is happy, makes it a win for both sides.”

Marble Falls, Texas
We focused on maintaining the look and feel of the Visit Marble Falls new brand by designing a custom interactive photo grid to enhance both the brand and the UX. This feature provided readers with a visually engaging and intuitive way to explore trip-planning options for the destination, enhancing usability and aesthetic appeal.
Seeing the new brand come to life exactly as the team had envisioned was incredibly rewarding. Watching how the website design seamlessly tied everything together, including their marketing materials, was a proud moment for everyone involved.”

Mobile, Alabama
The Visit Mobile team wanted to shift its brand narrative, embracing a more sophisticated, modern aesthetic while staying rooted in the vibrant, history-rich identity. An immersion trip to the destination helped the creative services team uncover nuances and cultural details unique to the city that helped shape our approach. These elements were incorporated into the design, creating an elevated and user-friendly website that reflects the destination’s charm and authenticity.
Inspired by the architectural elegance and the intricate textures of Mardi Gras costumes, we used patterns and details that added depth and definition without over-cluttering the design or overwhelming the user. To top it off, subtle animations brought a playful, celebratory energy to the site, elevating the UX. The result was a design that captured both the sophistication and festive nature of Mobile.
Visit Mobile’s website redesign was one of my favorite opportunities this year to flex our team’s creative problem-solving skills and draw from our industry experience to craft solutions for the client. Seeing the final result resonate with the team and their partners/stakeholders was the ultimate payoff.”

Fort Worth, Texas
For Visit Fort Worth, the challenge was visually defining the "Modern West" in a fresh yet authentic way. We drew inspiration from mid-century art-deco architecture in downtown Fort Worth, using clean lines and bold graphic elements to add a modern touch. This approach inspired the creation of sleek linework icons, which became vital features for the interactive map and custom header elements.
This project became a favorite because it allowed us to create a cohesive and immersive story about discovering the "Modern West." Every detail was meticulously crafted to celebrate Fort Worth's unique identity, from the muted color palette to the carefully selected textures and fonts and mid-century-modern linework.
The result? A storybook-like experience that lets the viewer’s eyes wander naturally through the content, making it easy to digest and creating a sense of discovery that perfectly captures the spirit of Fort Worth.
The most rewarding moment came during the prototype presentation when the client’s excitement was palpable. Hearing them say they ‘needed’ to submit the site for awards was an incredible affirmation of our efforts. Their pride in the final product was not only encouraging but also a reminder of the power of design to inspire and delight.”

Lackawanna, Pennsylvania
As a long-time Simpleview client, the Lackawanna County Convention and Visitors Bureau was ready for a fresh design. The team brought a keen eye for detail to the redesign process. This project was both challenging and exciting, as we weren’t working with a traditional brand guideline. Instead, we drew inspiration from a mood board provided by the CVB.
The site features playful micro-hover interactions like twisting starburst callouts in the intro section and footer, as well as dynamic animations in the call-to-action buttons that bring them to life. Accessibility remained a top priority with high-contrast color combinations, highly legible fonts, and intentional use of leading and white space.
We collaborated closely to develop a fresh color palette, typography, and graphic elements that conveyed a ‘fun, colorful, retro-nostalgia vibe’ — sophisticated but far from outdated. The design feels balanced and approachable, perfectly reflecting Lackawanna’s identity as a family-friendly, exciting, and safe destination.”

Swansea Bay, UK
The Visit Swansea Bay website combines a strong use of branding and content that seamlessly highlights the many aspects of the coastal region — including beaches, events, and the fun, family-oriented nature of the bay on the southern coast of Wales.
The new website introduces the vibrant brand through colors and identity that immediately represent the fun nature of Swansea Bay. The design includes the iconic flower throughout many sections of the website and has helped elevate the design and content.
I feel personally that this design is very bold in areas but also well-balanced in terms of the branding and content relationship — it is one of my favorite projects this year because of this. This is also the first Europe project that has combined the design input of a variety of U.S. team members and was truly a global team effort.”

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