From its coasts to its cities and everywhere in between, Devon’s endless diversity captivates and excites season after season. As a source of inspiration for its many visitors, Visit Devon’s newly launched website celebrates all that England’s ultimate holiday destination has to offer.
Home to the national parks of Exmoor and Dartmoor and blessed with both a striking coastline as well as lush countryside, this new site showcases the natural beauty of the county via a collection of diverse imagery and informative text. Whether visitors are looking for activities and attractions, accommodation or where to get that true taste of Devon (fun fact: the earliest-known pasty recipe was written in 1510 in Devon — not Cornwall), Visit Devon’s fresh website makes it easy for travellers to plan their next trip to the county.
The Simpleview CMS: A Tool for Effective Communication
Visit Devon is now using the Simpleview CMS, a tool which has helped it to more effectively communicate information to visitors. While the system’s drag and drop features allow the organisation to easily navigate the back end of their website, another key feature — one that has been especially well received by Visit Devon — is the ability to preview pages on a variety of devices before setting them live. This allows the team to optimise content for a better viewing experience for mobile and tablet users.
Visit Devon Company Secretary and Director, Simon Fishwick, said: “The new website is a huge improvement, especially the colour palette. It is now much easier to navigate, when using mobile devices, which many of our audience do.”
“The new CMS has also helped us with increased personalisation, which has helped us better promote our members — blogs can now feature any members mentioned or those that send over their news, can have a collection to showcase who they are and what they offer, giving members of the public an easier way to access more information. We’re also using this across pages to highlight members, events and other time-sensitive information, such as seasonal events, which we haven’t been able to do before.”
Welcoming Regional Channel Sites
And of course, a holiday to Devon just wouldn’t be complete without a trip to the Jurassic Coast. The town of Sidmouth is the charming gateway to this UNESCO World Heritage Site and — as a newly launched channel off of Visit Devon’s main website — Visit Sidmouth’s site makes use of strong imagery and concise text to both capture visitors’ attention while playfully orienting them to the best that this eastern part of the county has to offer. Finally, Simpleview has also collaborated with the teams at Visit North Devon & Exmoor to create a bespoke channel site for this striking region — much of which is designated as an Area of Outstanding Natural Beauty (AONB) — and worked with Visit Devon to produce a trade site specifically for the county’s tourism industry.
From sea to countryside and every town and village in-between, Devon has many charms and now — thanks to the launch of these new sites — visitors can make the most of all that the county has to offer.