A special place with a timeless appeal, the New Forest is a space where nature reigns supreme. The region’s pastures are home to one very iconic breed of pony while its heathlands and forests — all part of one of England’s largest remaining tracts of unenclosed pasture — offer many more animals the space to roam and thrive. With the relaunch of the Visit the New Forest website, the region’s special charm is front and centre for all to see and enjoy.
Though nature informs so much of the area’s customs and culture — indeed, only the region’s Commoners may graze their livestock within the bounds of the New Forest, a right enshrined during Norman times — the area also offers visitors an opportunity to explore the quaint towns and villages of Lyndhurst, Brockenhurst, Ringwood, Minstead, and Beaulieu. Thanks to 43 miles of coast, the forest meets the English Channel at Lepe, Calshot, Milford on Sea, and Barton on Sea, offering visitors the opportunity to easily build a seaside excursion into their New Forest escape. Add in a huge selection of accommodation and dining options plus a wealth of activities and the charms of the New Forest are complete.
A Refresh Based on a Dynamic CMS
The redesigned Visit the New Forest website — which features the organisation’s rebranded logo and updated font throughout — enables the DMO to place an emphasis on imagery as well as the freedom to control the overall look and feel of the site, enhancements that allow it to showcase to devastating effect everything that makes this region so special. Additionally, the refresh ensures that the DMO can offer mobile users an improved viewing experience. Offering her thoughts on the refresh, Rachael Rogers, Digital Marketing Lead at Go New Forest, said, “The new website, using the global Simpleview CMS, has allowed us to action upon all of these challenges and preferences to change, which is absolutely excellent and very exciting.” She added, “It has been an absolute pleasure working with Simpleview on this website rebuild. This is our second website hosted by this leading company and it sits on their updated CMS, which is very dynamic, modern and excellent to work with, and the final result of the live website shows just how great the CMS is!”.
