Lessons from Jane Austen on why you should attend EMEA Summit 2025

Budgets are tight, and justifying attendance at events can be challenging. But with 2025 marking Jane Austen's 250th anniversary, we’ve drawn inspiration from her works to give you compelling reasons to join us in Brighton from September 30 to October 2 to avoid your budget holders repeating Mr Bennett's infamous words "Brighton? I wouldn't trust you as far as Eastbourne!"

Seek New Adventures

"If adventures will not befall a young lady in her own village, she must seek them abroad."

EMEA Summit 2025 is your chance to step out of your comfort zone and immerse yourself in new experiences and knowledge. With a packed agenda of keynote sessions, workshops, and networking opportunities, you'll gain invaluable insights into the latest trends and best practices in destination marketing.
 

Delight in Learning

"The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid."

At EMEA Summit 2025, you'll find joy in learning from industry experts and thought leaders. The sessions are designed to inspire and educate, ensuring you leave with actionable strategies to enhance your marketing efforts from your first day back in the office.
 

Understand Your Audience

"There is no charm equal to tenderness of heart."

Understanding and catering to the needs and desires of travellers is crucial in destination marketing. EMEA Summit offers sessions focussed on consumer behaviour, market segmentation, and personalised marketing, helping you create campaigns that resonate with your audience.
 

Cultivate a Curious Mind

"A mind lively and at ease, can do with seeing nothing, and can see nothing that does not answer."

EMEA Summit 2025 encourages you to cultivate a curious and open mind. Engage in discussions, ask questions, and explore new ideas that will help you stay ahead in the ever-evolving travel industry.
 

Network with Industry Leaders

"One cannot have too large a party."

Networking is a key component of EMEA Summit 2025. Connect with a large community of professionals, share experiences, and build relationships that can lead to future collaborations and opportunities.
 

Argue Your Case to Attend

Need to convince your boss or team to let you attend? Channel your inner Elizabeth Bennet and argue your case with wit and charm. Highlight the professional development opportunities, the chance to learn from industry leaders, and the invaluable networking prospects. Remind them that attending summit is an investment in your skills and the future success of your organisation.