Invite and Excite: New Site for Destination Coventry Offers Platform for Greater Visitor Growth

Rising up and reaching out is what Coventry truly does best. After all, why sit still when there’s so much history, culture, and heritage to share? With its new Visit Coventry website, the city — and the Destination Marketing Organisation (DMO) that represents it — can attract and invite newcomers to this corner of England, all while growing and transforming its visitor economy.
 

A city that spans all ages

Accessible by road and rail — and in close proximity of multiple major airports — Coventry is within easy reach of both domestic and international travellers. Set in the heart of England, this is a city whose history has played out across the eras, from the medieval to the modern. With every step, Coventry’s very cityscape offers visitors the chance to move between the ages, inviting them to explore some of the city’s best-known treasures — from its deeply moving cathedral complex to any one of its many fine museums or theatre venues.
 

Using Simpleview functionality to create a path to future success

For Destination Coventry, this new website serves as a platform to nurture and grow the region’s wider visitor economy. Using the power of the Simpleview CMS, the Visit Coventry site features a SEO-focussed design and dynamic content to ensure visitors to the city get the best possible experience. What’s more, the build of this new platform ensures Coventry’s many local businesses are visible to all those who come to the city.

Commenting on the launch of the site in February 2025, Paul McMahon, managing director of Destination Coventry, said, “We had a clear objective when we set out on this process — to create a purpose-built website for the leisure market comparable with the best in the UK. To do this, we knew we needed to work with a trusted partner with a track record of success in the sector and that is why we chose to work with Simpleview.”

He added, “Simpleview’s expertise and knowledge has been invaluable in building a platform which allows us to showcase the very best of Coventry’s leisure and culture offering. We are in a transformative period for Destination Coventry and the Visit Coventry website will be vital in achieving our goals. The website will support our commercialisation and be a launchpad for effective campaigns to reach local, domestic, and international markets.”