As every traveller knows, even the best-planned journey can suddenly change its course. Back in 2021, Visit Norway began what it had thought would be a simple update of its site's font, logo and colour palette. But this is a journey that has now ended in a completely different space, with visitnorway.com entirely redesigned using Simpleview's headless CMS technology.
Our case study explores how this collaboration between Norway's national Destination Management Organisation (DMO) and Simpleview brought about a new site that is not only aesthetically striking, but one built on an architecture of enhanced functionality, taking Visit Norway from now into the future.

“Our ambition was not just to rejuvenate the site's look but to fundamentally enhance its architecture, making it more adaptable and efficient for future developments. We adapted as the project evolved. This dynamic approach allowed us to respond to new insights and challenges, ensuring that our project remained on track and aligned with our goals.”