Date: Wednesday, September 16
Time: 1 pm ET / 10 am PT
Duration: 1 hour
Cost: Free
Most DMOs already have a strong library of photos and videos, but too often, teams recreate assets for every channel. The result is extra work, inconsistent quality, and missed opportunities to get more value from the content you already have.
In this session, we’ll show how your asset library can do more of the heavy lifting. Learn how uploading high-quality images once allows your website and marketing channels to automatically deliver the right size and format everywhere they’re used, without manual resizing or duplication.
We’ll also cover simple, marketer-friendly ways to organize your assets and enrich them with useful details like descriptions, locations, and usage notes. These enhancements carry through to your website, improve accessibility, and support stronger search and AI visibility.
In addition, we’ll share a look at newly released product updates, highlighting how the latest enhancements make it even easier to manage, distribute, and activate your content across channels.
Finally, we’ll explore how to combine owned content with social and user-generated imagery to create destination guides and itineraries that feel current, authentic, and high-performing.
This session is designed to help marketers work smarter and get more impact from the tools and content they already have.
What you'll take away:
- How to streamline content workflows and reduce duplicate work.
- Best practices for organizing and enriching your asset library.
- Ways to improve website performance, accessibility, and search visibility.
- Practical ideas for blending owned and user-generated content.
- Key highlights from newly released product updates and how to apply them immediately.
Speaker: Addie Ibarra
