The Impact of Overtourism and What DMOs Can Do About It

Defining Overtourism In September of 2018, the Center for Responsible Travel (CREST) and George Washington University’s International Institute of Tourism Studies joined forces to organize a World Tourism Day Forum in Washington, DC. The main topic on their agenda was overtourism, which they defined…

Read More

Tips for Better B-Roll Footage

It’s easy for B-roll to become the afterthought of most film shoots. Largely considered supplemental footage, many crews will not put much effort into planning and shooting it—which can be a costly mistake in the long run. While A-roll is the footage that tells the story through interviews, dialogue…

Read More

Top Tourism Slogans and Why They Worked

While it’s not the sole reason for a destination’s success with travellers, a good tourism slogan can do great things to boost a place’s reputation and image. Coming up with a good one is not easy, however. Behind every great slogan is a lot of work, research and debate. Marketers need to consider…

Read More

5 Questions to Ask When Setting Up a DAM

Although the job of a Digital Asset Management (DAM) system is to make your life easier, the initial setup can seem a bit daunting. With so many files and so little time, how is it possible to get it done? We’ve put together a list of questions to ask yourself when setting up your DAM in order to…

Read More

Gastronomy Tourism Trends for DMOs

International cuisine is one of the main reasons why travellers choose a destination. As part of the cultural experience, it allows them to understand the essence of a city or town using all five senses. With a spectacular local meal, you can breathe in the fragrant smell of native herbs and spices…

Read More

Top Tips for Travel Photography

Travel photography has changed drastically over the past few decades. Long gone are the days of film and dark rooms and here now are endless options for software and digital technology to take, edit and store our best pictures. Moreover, smartphone advancements have allowed the light-traveller to…

Read More

2019 Travel Trends and Statistics for DMOs

A new year has arrived and we are already seeing destination marketing and travel and tourism predictions that point to an exciting year of AI, micro-trips, micro-moments, mobile dominance and more. For those looking to get the scoop on what to expect in the industry during 2019, look no further…

Read More