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Case Study: Optimized Site Design Increases Bookings

SITUATION VisitPITTSBURGH runs a paid search promotional campaign each year as part of their Pittsburgh is Kidsburgh vacation package. The Kidsburgh campaign mainly focuses on surrounding drive markets to help push ticket sales and hotel stays for local area attractions and hoteliers. As part of…

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Case Study: Small Tests Yield Big Results

SITUATION Visit Alexandria knows that their website is the most important point of contact between their organization and potential visitors. While they are certainly proud of the nearly 2 million visits to VisitAlexandriaVA.com annually, the quality of that traffic is just as important. They…

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Case Study: Testing Leads to Increased E-Newsletter Signups

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

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Three Award Winning Websites!

Simpleview would like to say congratulations to three of our clients, the hard-working DMOs behind a trio of recent award-winning websites: Monterey County CVB, Frisco CVB, and Saint Lucia Tourist Board. Each organization's destination website, planned and created in collaboration with Simpleview's…

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Edge Hosting Receives Privacy Shield Framework Certification

Edge Hosting, an organization we work with for managed server and site hosting, has achieved EU-U.S. Privacy Shield Framework certification. For our European and Canada-EU clients, you'll know this means we are in compliance with EU privacy standards protecting data, matching the same standards as…

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The Summit App is Here!

Get what's hAPPening at Summit on the go with our new mobile app. Download it at the Google Play Store or App Store for planning, staying in the know, and getting the most out of your Summit experience. Features: Schedule - Browse the entire Simpleview Summit schedule and set reminders for…

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Google Analytics Course Provides Awareness and Perspective

2016 was CRM Analyst Colleen McIntyre's first year utilizing PED. She chose to participate in a three-day, remote Google Analytics class in order to better understand how our clients can make use of tracked, measured, and reported website data, including site traffic, engagement, and Search Engine…

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Check it Out: The Latest Trends from Industry Leaders

Celebrating Greater Fort Lauderdale's Sunny TV Launch This December one of our clients turned it on and turned up the volume on an innovative idea just in time to ring in a destined-to-be-successful New Year. Greater Fort Lauderdale Convention & Visitors Bureau introduced a pioneering interactive…

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DMAI Provides Memorable Experience

Account Manager Andrew McLeod chose to attend a large and well-known industry conference with his PED, the Destination Marketing Association International annual convention. The DMAI Annual is a top informational and networking event for destination marketing and management professionals, featuring…

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Case Study: Visit Eau Claire

Visit Eau Claire has been a valued Simpleview CRM customer since 2008. Back then, the DMO team admits that they were still learning about certain technology-based products on the market, especially Customer Relationship Management (CRM) systems. So they paid attention to top destinations, and…

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