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Hannah Mullenbach

Hannah joined Simpleview in early 2015 and has since moved her way up into the CRO Analyst position. Having graduated from the University of Arizona with a BA in Journalism, Hannah soon found her niche within the company and is now found assisting clients with conversion rate optimization and A/B testing campaigns.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

Outer Banks Visitors Bureau Utilizes Content Funnels to Increase Engagement

By Hannah Mullenbach on Sep. 24, 2020

Earlier this year, the team at Outer Banks Visitors Bureau was looking for a way to increase awareness and engagement for sub-pages of the Things To Do section of their website. They were primarily utilizing a horizontal sub navigation below the header of the page to drive visitors to the things to…

How Personalized Content Increased Visit OKC’s Engagement by 92%

By Hannah Mullenbach on Aug. 20, 2020

A young city steeped in Native American and Western culture, openness, and an enterprising nature, Oklahoma City is the perfect juxtaposition of nostalgia and new growth. The destination offers a plethora of unique activities, from outdoor adventures to history museums and art galleries, and the…

Revisiting Failed CRO Tests: Why Did My Test Fail?

By Hannah Mullenbach on Dec. 04, 2018

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…