While the phrase itself may conjure up slick sci-fi visions, a “smart destination” is anything but a futuristic fantasy. While it’s true that advanced technology plays a key role within every smart destination, the concept is simple: to help every place be more confident in its decision-making…
Read More
Destination organisations have access to valuable data across websites, campaigns, partner engagement, stakeholder activity, and business events. The value of that data depends on whether teams can connect it quickly enough to understand performance, explain impact, and make confident decisions…
Read More
As we prepare to take a step forward into the future, now is the time to look back at the concepts that are set to define the next generation of European destination marketing organisations (DMOs), themes set forth in our Destination Marketing in EMEA in 2026 whitepaper. As we wrap this series, we…
Read More
As we observe in our Destination Marketing in EMEA in 2026 whitepaper, the role of the Destination Marketing Organisation (DMO) is evolving, shifting from the straightforward promotion of a place to the more thoughtful and careful act of stewardship. As expectations from governments, residents…
Read More
From recovery and renewal to the onward march of sustained growth, our Destination Marketing in EMEA in 2026 whitepaper confirms what those on the ground already know: Business tourism is back. But while the news is resoundingly positive, this next blog sets out to explore the subtle shades of the…
Read More
Content strategy within the European destination marketing sector is undergoing a fundamental reset, a change that’s rooted in the behaviour of visitors across the region. As our State of Destination Marketing in EMEA in 2026 whitepaper sets out, today’s travellers are consuming content very…
Read More
Love it or hate it, AI is now just another part of the broader European destination marketing landscape, a tool that is used by destination marketing organisations (DMOs) to manage their digital presence and engage with visitors. But as AI becomes ever more deeply embedded into the operations of…
Read More
In the world of destination marketing, data is everything. In a sector undergoing rapid transformation, it makes sense that the very data destinations collect, generate, and act on is a means of change. With this thought in mind, we delve into another topic from our recent State of Destination…
Read More
Back in 2025, we wrote about the surging popularity of cycle tourism, a trend that not only blends sustainability with practicality, but brings joy with every push of the pedal. A means of active travel that’s being embraced by both visitors and destinations alike, this is a trend that’s showing no…
Read More
