Daniel Westcott

As Lead Analytic Solutions Developer, Daniel Westcott utilizes his agency experience to bear and blend strategic thought with software development. In doing so, Daniel identifies needs, designs and architects solutions, and writes new DM related modules.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

Is Google Analytics Location Data Lying to You?

Geolocation in Google Analytics can be useful in determining where to spend your marketing dollars. Of course, you don't know why the users are in a given market, but seeing that people from Chicago have different behavioral patterns from southern Californians can be useful. Looking at location data…

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Science says, "Take a vacation!"

When I was in college a friend asked me to describe the perfect day. "I wake up, look out the window of my hotel room. Turn to my wife, and ask, 'So love, where do you want to go today?'" "And if you have kids?" "I wake up, look out the window of my hotel room. Turn to my kids, and ask, 'So kids, where…

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Why Google Encrypting All Search is Good News for SEO

As someone with decades of experience in various marketing roles, Google‘s likely 100% “Keyword Not Provided” is some of the best news I have heard in a long time. “What?” you say, “How can it be good news to have less data to work with? Just look at the panic out there—How can this be good?” There…

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The Future of SEO

For years I've been harping about the need for site owners to create real meaningful content for their websites. My argument has been that eventually, the search algorithms would learn the difference between a good user experience (UX) and a bad one. That day, I believe, has come. Yesterday it came…

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Uncovering Your Real Brand

One thing I love about helping destinations find their audience is that there is something real behind each and every locale. Real stories. Real history. Real lives. Real people. When I think about connecting localities to people looking for the perfect vacation or the best meeting location (or…

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