One of the more common requests that we get here at Simpleview is about how to install gtags on websites. If you find yourself in that boat, this guide will serve as a great starting point to learn what a gtag is, why Google created it, when to use it, and also when not to use it. For background…
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Geolocation in Google Analytics can be useful in determining where to spend your marketing dollars. Of course, you don't know why the users are in a given market, but seeing that people from Chicago have different behavioral patterns from southern Californians can be useful. Looking at location data…
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The world of web is always changing, and we are about to be dealing with an Apple Safari initiative called “Intelligent Tracking Prevention,” now in 2.0. In a nutshell, what it does is block certain forms of tracking in Safari by automatically blocking and deleting cookies. While that's good for…
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When I was in college a friend asked me to describe the perfect day. "I wake up, look out the window of my hotel room. Turn to my wife, and ask, 'So love, where do you want to go today?'" "And if you have kids?" "I wake up, look out the window of my hotel room. Turn to my kids, and ask, 'So kids, where…
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Daniel Westcott chose to attend the 2016 Digital Commerce Summit for his fourth PED experience. An educational and networking event for entrepreneurs who create and sell digital products and services, the Digital Commerce Summit provided Daniel with a plethora of content information, knowledge he…
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Facebook tracking code is completely changing, which means the clock is ticking to update your code. Having recently announced that they are deprecating and quickly ending support for their old tracking snippets and methods, Facebook is now replacing them with a completely new, but more flexible…
Read MoreAs someone with decades of experience in various marketing roles, Google‘s likely 100% “Keyword Not Provided” is some of the best news I have heard in a long time. “What?” you say, “How can it be good news to have less data to work with? Just look at the panic out there—How can this be good?” There…
Read MoreFor years I've been harping about the need for site owners to create real meaningful content for their websites. My argument has been that eventually, the search algorithms would learn the difference between a good user experience (UX) and a bad one. That day, I believe, has come. Yesterday it came…
Read MoreOne of my friends has never lifted the hood of his car, yet he turns the key every day. He is aware of complex systems under the hood that collectively get him from place to place, but he does not like to think about them. If he stopped there and did not regularly take his car to his mechanic for…
Read MoreOne thing I love about helping destinations find their audience is that there is something real behind each and every locale. Real stories. Real history. Real lives. Real people. When I think about connecting localities to people looking for the perfect vacation or the best meeting location (or…
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