SMI Business Acquisition Update

A Letter from Ryan George, Simpleview CEO When Simpleview acquired Software Management Inc. (SMI) in March 2014, clients on both sides had questions about what it would mean for them and for Simpleview. Now six months into this undertaking, I wanted to let you know where we are and why I'm so…

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Social Media Best Practices for Destination Marketing

Social media has been proven to be one of the most effective and cost-efficient ways to connect with your customers on a regular basis. While ROI still seems to be a hard thing to track, experts say simply being able to reach out on a regular basis and interact with people is invaluable. At…

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Recent Book › Direct Lodging Search Engine Launches (Aug./Sept. 2014)

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites: Explorers' Edge Canada South County, RI Tourism Council Hammock Coast, SC Mesa Verde Country, CO Tourism Burnaby Visitors to these great websites…

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Do Rankings Still Matter?

At least once a week one of my clients will ask me how their rankings look for their destinations' keywords. If they don't rank on page one for a given keyword, they wonder why and worry that their destination is missing out on an important opportunity for visibility. Ranking position has many…

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The Email Design Conference by Litmus: Extreme Email

Do you accept the challenge? Going to The Email Design Conference (TEDC) by Litmus this year was like being selected as a participant on ABC's Extreme Weight Loss. And I know what you are thinking, but stay with me and I promise it will all make sense. Each show starts off with trainers Chris and…

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Hendricks County - The Rural Routes to Main Street!

Hendricks County, Indiana is a friendly, small town destination amidst plentiful nature. From beautiful farms to historic buildings, Hendricks County offers unique attractions along the Rural Routes to Main Street Cultural Trail, a roadmap for highlighting history, artistry, and refreshing cuisine…

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