City v. Metro in Google Analytics: What’s the Difference?

We are surrounded by words in the English language that mean the same thing. Browsing through a thesaurus, you can find synonyms for just about any word out there. Yet, often the synonyms, many of which have nuanced definitions that depend upon the context in which they are used, can change the…

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Simpleview and ICCA Streamline Meetings Report Process

Left to right: Rolf Senstad, Simpleview General Manager, Europe, Marco Van Itterzon, ICCA Director of Research, Richard Reasons, Simpleview President, Martin Sirk, ICCA CEO, Kirsten Van Detta, Simpleview Product Manager - CRM TUCSON, AZ (August 08, 2017) - Simpleview, a leading provider of CRM and…

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Case Study: App Downloads

SITUATION Lake Charles, Southwest Louisiana turned to Simpleview towards the end of 2014 for Pay-Per-Click (PPC) campaign management. In addition to running relevant campaigns to target the right audiences, Lake Charles opted to offer three free applications for download, each further promoting…

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