2Synergize Partners With Industry Leader George Fenich, Ph.D.

Duo to Empower Destinations With Actionable Insights SAN DIEGO, Calif. (July 2019) - 2Synergize, LLC. – a Simpleview consulting firm based in San Diego – has partnered with George G Fenich, Ph.D., co-founder of the firm Trends Analysis Projections (TAP). Fenich has long been a leader and innovator…

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Summer Fridays and the Rise of Micro-Travel

As the modern workplace continues to evolve, the typical employee benefits package has become deluged with exciting perks and flexible work options. Among the free snacks and unlimited PTO benefits, an increasingly popular offering is Summer Fridays. Common on the East Coast, Summer Fridays is the…

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Street Art and Mural Tourism Basics for DMOs

Colourful murals created by a variety of established and emerging artists have been popping up all over the world, injecting cities with beauty, culture and art-focused tourism over the past few years. They are so prominent and popular that they have even become their own segment of tourism, called…

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A New Identity Blooms for Discover Albany

A destination's visual identity is integral to the success of a destination marketing organization (DMO). The colors, fonts and symbols used are representative of the experience that a potential visitor can expect from a given destination. A modern, fresh look might be symbolic of a bustling city…

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