Pride Month, a commemoration of the Stonewall Riots, is a month-long celebration of the LGBTQ+ community. Every June, cities across the U.S. host a plethora of pride events, from parades to festivals, to showcase their dedication to inclusivity in their destination. As Pride Month comes to a…
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Photos and videos are a huge part of destination marketing. Visual content is a major driving factor for consumers looking to book their next getaway. Luckily for destination marketers, there is no shortage of visual content (for most that is). When it comes to photos and videos, it’s not only the…
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As more and more destination marketing organizations begin to work towards total inclusivity, one area that is often overlooked is digital accessibility. That is, ensuring that your digital content is fully accessible to people of all abilities, including those with visual, auditory and cognitive…
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Influencer marketing has undergone significant changes in the past year. The budgets are higher, the competition stiffer and the strategies far more varied than in the past. As more DMOs adopt influencer campaigns, it’s important to stay ahead of the pack with the current trends and approaches…
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It's no secret how powerful and important email marketing is. Did you know, however, that implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy your DMO already has in place? Join Christopher Rolls, marketing automation specialist at…
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We’re almost halfway into 2019 and can clearly see which marketing tactics are dominating the industry thus far. Unsurprisingly, video remains at the top of the heap. For DMOs in particular, it has been deemed “the new currency” that will play a major role in whether travellers decide to purchase a…
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Congratulations are in order for several Simpleview clients who were recognized for their outstanding websites during the Spring award season. The Hermes Creative Awards recognize excellence in marketing and communications, with hundreds of entries from all over the world. Our winners were honored…
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Lying at the northwestern corner of England, ancient Cumbria and its crown gem of Lake District National Park offer a timeless landscape of shimmering lakes and glorious mountains. It’s a land fit for working artists and wild adventurers alike, steeped in a deep heritage of culture expressed in…
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