No One Scrolls to the Bottom

It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…

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Want to Know Where Your Customers Are Coming From?

So you want to know where your customers are coming from and how your marketing dollars are performing, but you don't know how to do that. Guess what, it's simple, just add a campaign tag to all of your outbound links to your JackRabbit Book › Direct system and we'll do the rest! A campaign tag can…

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Simpleview and Cvent Simplify Meeting Sales Operations

Technological teamwork streamlines the meeting RFP process FOR IMMEDIATE RELEASE TUCSON, Ariz. (June 13, 2017) - Simpleview, a leading provider of travel and tourism management technologies and digital marketing solutions, and Cvent, the market leader in meetings, events, and travel technology…

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3 Proven Techniques to Skyrocket Engagement through UGC

Are you late to the party? If by this point UGC is not featured in your digital marketing plan, you are late to the engagement bonanza and missing out on the best way to authentically engage with your target audience. We've all seen the stats-social media aggregators like CrowdRiff have been proven…

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Spotlight: Flex Your Facebook Page

With consumers spending more and more time on mobile, how can the travel industry capitalize on this shift? Will Facebook become it's own online travel agency or booking platform? As travel trend forecasts focus on Facebook's growing travel intent, one thing is clear: If DMOs aren't paying enough…

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