The month of May brought many accolades to several Simpleview clients, who gained well-deserved recognition for their websites! The 2017 Communicator Awards, presented by the Academy of Interactive and Visual Arts, received over 6,000 entries and honors work that transcends innovation and craft –…
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Did You Miss Out on the Latest CMS Updates? We'd never let that happen! If you missed the CMS - Web What's New session at Summit 2017, we've got to get you caught up! You could be missing out on: Updated CMS functionality that'll make your job easier. Content personalization options aimed at…
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SimpleNew I heard the music as I approached the Tucson Ballroom with my laptop and Starbucks. It was loud and energizing ... but I'm pretty sure it was too early for strobe lights, even in the darkened room. (Just sayin, Party People.) To be fair, maybe I just hadn't had enough coffee yet. I…
Read MoreLike hotels, destinations increase revenue when they promote direct bookings. A report from SiteMinder found hotel's average stay revenue from direct bookings are 76.5% higher than OTAs and other 3rd party booking channels ($600 vs $340). Check out the report here. Data was collected over a period of…
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We've all got data, Insight › Direct can show you how to use it. QUESTION: What happens when a consumer books direct with a lodging property? ANSWER: Consumers have higher levels of purchasing confidence, a better customer service experience, spend more on their stay and are more likely to become a…
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Google Search Console Performance Insights: Clicks, Impressions, CTR, and SERP Position You've launched your site, organized your content, and focused on great value. But you're still looking for ways to boost your search rankings and organic traffic, and to improve the general informational value…
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Destinations strive to provide the best experience for their visitors and hotels, which includes the best possible booking experience. When the decision comes down to booking through an OTA (booking.com, Travelocity, Expedia) or directly with a lodging property, research from Koddi is clear:…
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May 7-13 is the 34th annual recognition of National Travel and Tourism Week, which unites communities across the country to celebrate what travel means to American jobs, economic growth, and personal well-being. So we at Simpleview would like to take a moment to thank not only the hundreds of…
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Ever wondered if a mobile app could work for your destination? Worried it might compete with your website or visitors guide? A mobile travel app might be worth thinking, or re-thinking about it. Some of our DMOs are using updatable mobile travel apps to enhance their print visitors guides and…
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The first three months were a busy quarter for design approvals. Read on to learn more about some of the first sites to launch in 2017, and check back at the Simpleview Blog as we continue to highlight the latest and greatest. Iowa City/Coralville Area CVB • Flexible, branded design options Iowa City…
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