This content was originally featured in a recent webinar, New Business Continuity Amenities in CRM. As we continue to monitor the ongoing situation around COVID-19, we are constantly evaluating how best to serve our clients during this time. In doing so, we have added four new core amenity fields…
Read More
Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 3 of a 4 part series on conversion optimization. For part 2 on Analyzing, go here. DID SOMEBODY SAY IT'S TIME TO START TESTING? Every conversion optimization project…
Read More
This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…
Read More
There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimize now means you don’t have to fight for your spot back into search engine rankings in the future. Similar to the stock…
Read More
Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught of emails coming from nearly every brand we’ve interacted with—from that restaurant we dined at once, to more…
Read More
It’s not often destination marketing organizations advocate for potential visitors to stay home, but in the face of a pandemic, that’s exactly what’s happening. As the public practices their social responsibility to stay home and stay safe, it’s left destinations wondering how best to shift their…
Read More
A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…
Read More
As we continue to practice social distancing, restaurants across the nation have been limited to takeout and delivery options, with local shops and boutiques being forced to move their businesses entirely online. The good news is, there are still plenty of ways for your DMO to support small…
Read More
There’s no doubt these are uncertain times for the travel and tourism industry. Organizations are canceling their events, visitors are postponing trips, and businesses are closing their doors to the public. Now more than ever, your community is turning to your website and social media channels…
Read More
Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 2 of a 4 part series on conversion optimization. For part 1, go here. Testing Is About Process and Every DMO Should Be Doing It Growing up we are often taught to…
Read More