The Hour of Mobile is at Hand

Google announced today that they will be increasing the amount of weight they give to page mobile-friendliness when returning search results to people using mobile devices. They and other search engines have been favoring mobile-formatted pages for mobile devices for some time now, but this…

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How Site Usability Affects SEO

While the web as we know it is dynamic and changeable, the people who use it have very human expectations about how websites should work. Whether it's looking to the top right hand corner of a page to locate a search bar, or scrolling to a site footer to find a physical address, web users have…

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#GrabYourMoment: How Monterey County CVB Curates Content

If you've heard it once, you've heard it 1000 times (and heck, we'll tell you again); social media marketing is an essential component of any overarching destination marketing strategy. Don't believe me? Check out DMAI's DestinationNEXT report, which identifies "social media's prominence in…

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Designing Your Destination Website

One of the most popular trends in website design right now is the minimalist approach. Minimalist websites are easy on the eyes and make for a pleasant user experience. Travel websites, however, often have a lot of information and content, making it a challenge to design minimally. Creativebloq.com…

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New Book › Direct Lodging Search Engine Launches

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites: Visit Longmont Explore Edmonton Ridgeland Tourism Commission Edina CVB Visitors to these great websites will use the Book › Direct Lodging…

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Case Study: Creative Onsites and Website Redesigns

Situation Many destination marketing organizations (DMOs) share a common obstacle of battling misperceptions and stereotypes. VisitPittsburgh, the official DMO for Pittsburgh, Pennsylvania, used the timing of their rebrand as an opportunity to redesign their website and showcase the city's true…

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Case Study: CMS and Website Advertising Integration

Situation Albuquerque, New Mexico is truly an ideal destination for someone looking for an authentic Southwest experience. The skies are blue over 300 days a year, there are plenty of local restaurants and shops, and a wide range of festivals showcased throughout the year. Like many destination…

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