Case Study: Partner Advertising Yields Huge Revenue Increase

Situation Visit Tucson is the official destination marketing organization (DMO) for Tucson, Arizona. Like many DMOs, Visit Tucson had contracted with a company to sell ad space on its website to local businesses. With the desire to give its partners even more marketing opportunities and generate…

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Case Study: Personas, Itineraries and Listings

Situation Grand Rapids, Michigan is the quintessential destination with an assortment of activities to match that of even the most eclectic traveler. After evaluating their mobile site, the Experience Grand Rapids team quickly realized having 350+ listings in alphabetical order (with minimal…

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Case Study: Organic Search Growth and SEO

Situation Visit Orlando is the official Destination Marketing Organization (DMO) for Orlando, Florida- the most visited destination in the United States. Their mission is to market the area globally as a premier leisure, convention and business destination for the continual economic benefit of the…

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Case Study: CRM for Small DMOs and Budgets

Situation The Butler County Visitors Bureau, a small destination marketing organization that serves southwest Ohio, invested in a DMO-specific customer relationship management (CRM) system in 2008. The entire staff initially adopted the CRM solution, however, their use of it completely diminished as…

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Case Study: Organic Website Design and Video

Situation Utah Valley includes over twenty towns that offer everything from museums and festivals, to universities, outdoor adventures, and so much more. As the official destination marketing organization for Utah Valley, the Utah Valley Convention and Visitors Bureau (CVB) was presented with the…

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Case Study: Content Creation for DMOs

Situation Destination Irvine was actively looking for a partner to help develop their web presence on several levels. One of the bureau's specific needs was giving their site's content a consistent voice that embodied their marketing messages. Solution Our Content Creation team went to Irvine for an…

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Case Study: Event Calendar and Increased Traffic

Situation As the official destination marketing organization (DMO) for the Eau Claire area in Wisconsin, Visit Eau Claire developed a vision for a website that would better promote the unique offerings of its destination. The DMO sought to convey a fresh, fun and edgy personality to engage locals…

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