Digital Accessibility for DMOs
Every traveler deserves a first-rate digital experience on the web.
Why It Matters
A visitor with a disability must be able to experience web-based services, content, and other digital products with the same successful outcome as those without disabilities. Simpleview is here to help you create, curate, and deliver the tools you need to develop an inclusive digital destination.
Courtesy of Global Accessibility Awareness Day
Top Tips for Digital Accessibility
DMOs must design landing pages that will allow every website visitor to use specific technology to navigate through and understand the content.
- Minimal, toned-down color pallette with plain backgrounds — avoid bright or vibrant hues
- Provide good color contrast, especially with shades of orange, yellow, and light gray
- Use adequate font size and style. Simple fonts are easier to read (not too thin or slanted); use larger font sizes with line heights that are 1.5 the size of the text, and use all-caps sparingly
- Button and links need an indicator when you hover over them, and color, arrows, and movement to show the button/link was successfully clicked. They also need clear, descriptive link titles that screen readers can decipher — like “Read the Accessibility Article” instead of “Read More”
- Videos need captions, and images should not have text on them
- Focus on a clear typographical hierarchy — large headings to ensure logical reading order and color usage to make calls to action stand out
Don't panic if your website isn’t compliant.
There are several easy steps you can take to assess the accessibility of your site and learn how to fix problems without building an entirely new website.