A man in a blue shirt sits in a wheelchair while taking a photograph.

Digital Accessibility for DMOs

Every traveler deserves a first-rate digital experience on the web.



Why it Matters

A visitor with a disability must be able to experience web-based services, content, and other digital products with the same successful outcome as those without disabilities. Simpleview is here to help you create, curate, and deliver the tools you need to develop an inclusive digital destination.



Common Disabilities & Impairments


Top Tips for Digital Accessibility

DMOs must design landing pages that will allow every website visitor to use specific technology to navigate through and understand the content.

  1. Minimal, toned-down color pallette with plain backgrounds — avoid bright or vibrant hues
  2. Provide good color contrast, especially with shades of orange, yellow, and light gray
  3. Use adequate font size and style. Simple fonts are easier to read (not too thin or slanted); use larger font sizes with line heights that are 1.5 the size of the text, and use all-caps sparingly
  4. Button and links need an indicator when you hover over them, and color, arrows, and movement to show the button/link was successfully clicked. They also need clear, descriptive link titles that screen readers can decipher — like “Read the Accessibility Article” instead of “Read More” 
  5. Videos need captions, and images should not have text on them 
  6. Focus on a clear typographical hierarchy — large headings to ensure logical reading order and color usage to make calls to action stand out

Don't panic if your website isn’t compliant.

There are several easy steps you can take to assess the accessibility of your site and learn how to fix problems without building an entirely new website.






:ink: Travelability - The Intersection of Travel and Disability

Promoting thought leadership in accessible travel to improve people’s lives at ALL abilities and ALL ages. With the goal of educating travel organizations about accessibility, sustainability, and diversity, equity, and inclusion (DEI), TravelAbility presents:

Emerging Markets Summit
June 5 - 7, 2022
Co-located with IPW 2022 and eTourism Summit 

Join the Emerging Markets Summit and TravelAbility to get the information you need to get started.




Link: W3 Web Accessibility Initiative (WAI)

W3 Web Accessibility Initiative (WAI) 
Free Online Course

Link: WebAIM Web Accessibility in Mind

Web Accessibility for Designers



Beyond Design

Website content is just as important as design when it comes to digital accessibility. DMOs are charged with providing all accessibility information, attractions, and experiences within the destination to help travelers plan their perfect, hassle-free visit.  

Examples of what content you could include:

  • Directory of services by disability
  • Guide to accessible hotels
  • Restaurants that meet all accessibility guidelines
  • Accessible places and routes on public transportation and maps
  • Meeting and conference accessibility guide
  • Accessible experiences, like wheelchair-accessible trails
  • Past traveler experiences

Let your destination’s unique offerings tell the story of what an accessible trip will look and feel like to guests.


Examples Across the Industry



Helpful Webinars & Articles